Our Why

ndigital was founded on a simple belief: technology should create value. Too often, delivery models emphasize outputs over outcomes — we exist to change that.

Who We Are

Engineers by heart and training — a team shaped by years of building and leading technology from the ground up.

Team

ndigital was founded by technology leaders with deep roots in software development. The company bridges the gap between business goals and the practical work of designing, building, and operating digital systems.

ndigital is designed to be fast and adaptable. A nimble setup, backed by broad experience, keeps the work close to users and customers.

Our clients’ challenges are our own, and ownership earns trust. That’s more than a way of working — it’s who we are.

Our Way

Manifesto

We put outcomes and the greater good first, guided by technical curiosity, experience, and shared ownership. We challenge with respect and listen to understand.

We care about the outcome, not who came up with the idea.

We are technologists at heart, learning through curiosity and exploration.

Our experience makes the difference when things don’t go as planned.

We challenge each other with respect and listen with the intent to understand.

We take ownership and put the greater good first.

Hands
Our How

The ndigital Blueprint

The ndigital Blueprint is built on six pillars that describe how we work and what we take responsibility for. Leadership, Responsibility, Engineering, Identity, Methodology, and Architecture reflect a focus on ownership, clear outcomes, and technology that supports the business. Together, they guide our approach.

Leadership

We help define a technical roadmap, manage technical debt, and lead the transition from legacy to modern technology.

  • Define a strategy and maintain a long-term technical roadmap
  • Manage and reduce technical debt
  • Control and optimize technical investments
  • Ensure security, compliance, and risk management
  • Lead the transition towards fast-paced digital development

Responsibility

We take responsibility for the entire digital landscape, regardless of its origin, and work toward clear outcomes.

  • Regardless of origin, ensure digital services are supported and managed
  • Monitor and actively manage systems to ensure reliable operation
  • Identify and address risks before they impact users or the business
  • Ensure technology supports and enables business priorities


Engineering

We work as engineers, not traditional consultants. Our approach is shaped by decades of hands-on professional software development and strongly influenced by the open-source community and its practices.

  • Prefer open-source software and open standards
  • Continuously refactor and improve code over time
  • Transparency in code, decisions, and trade-offs
  • Small, testable iterative changes
  • Balance fast paced development with long-term roadmap

Identity

We work with clear ownership and a whole-system perspective, sharing responsibility and supporting partners and peers when issues arise.

  • Clear ownership and accountability
  • A whole-system perspective across teams and technologies
  • Responsibility that goes beyond individual components
  • Decisions made with long-term impact in mind

Methodology

Our methodology is business-driven and iterative. Virtual teams are assembled to match the scope and goals of each engagement.

  • Start from business goals
  • Choose technology that support the goals
  • Develop iteratively through small, coordinated releases
  • Measure impact together with stakeholders
  • Adjust based on usage and feedback
  • Form teams to match the skills required, not fixed roles

Architecture

Our reference architecture is grounded in experience from a wide range of clients and industries. It is based on open-source and continues to evolve as we apply recurring patterns and learnings from real-world work.

  • Patterns proven in real projects
  • An architecture that evolves over time
  • Foundation to manage and reduce technical debt over time
  • Shift short-term cost to long-term investment
  • Built on open-source, with Payload as a core foundation


Our Team

At ndigital, you’ll work with engineers who have led software and technology initiatives across industries and international environments. Our way of working is built on trust, clear responsibility, and a shared belief in open source as a practical foundation for long-term software development.

Erik Ljung
Erik Ljung
Partner & CEO
What began as a passion for technology took me from software engineering to international leadership roles. Today, I’m grateful for the opportunity to use that experience to build the company I’ve always wanted to work for or be a customer of.
Andreas Pålsson
Andreas Pålsson
Partner & Chief Technologist
My motivation is building solutions that create value for users and the organizations behind them. The strongest software is built from the inside, grounded in a deep understanding of people, processes, and purpose.
Christoffer Hasselberg
Christoffer Hasselberg
Principal Technologist
After many years in everything from startups to Sweden’s largest government agencies, what motivates me today is collaborating with extremely talented colleagues to develop solutions that create a meaningful impact for both customers and their employees.
Hampus
Hampus Hurtig
Senior Technologist
An early interest in technology has shaped my professional path. I now apply that interest to developing practical solutions that create sustained value over time.

Make technology your growth engine

Every business is becoming digital — the question is how fast. Reach out to ndigital; we’ll join your journey, help you accelerate, and turn legacy and debt into progress.

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